Now let's look at step two on how to attract more coaching clients, Create a Plan. Spend more time promoting yourself than serving your customers Create interesting content, spend time engaging with people online. Use blogs, participate in Facebook groups. Podcasting is an effective strategy for boosting authority in your niche or industry, providing another channel for potential customers to find you.
If you're new to the world of podcasting, you have a couple of options to get started. Get featured on other people's podcasts or start your own. While the latter will require a little more time and effort, having your own program serves as a useful pillar in any organic marketing strategy. If you advise business clients, Linkedin is the place to be.
Not only can you show your experience by sharing updates and tips, but you can also send connection requests directly to people who could be great customers. To grow your profile as a coach and build that flow of customer study, organic marketing can help drive brand awareness across your industry and peer network. There's a technical element with SEO that you need for highly competitive industries, but coaching isn't like that. And if no one of your contacts seems to need your services, you can always tell them what kind of coaching you do and what kind of clients you're looking for so they can put your name every time someone interesting crosses their path.
For example, one of my first coaching clients came to see me after reading a blog post I wrote about marketing. In fact, you may well have found this post by typing something like 'how to get life coaching clients' on Google because it ranks very high for that search string. It's also a good idea to research how paid marketing has worked for other coaches or companies in your industry to give you an idea of the success rate you can expect. Through his popular Facebook group, The Coaching Jungle, as well as a suite of online mentoring and training programs, Marc teaches coaches how to scale their businesses through organic marketing strategies.
A health coach might present on a travel blog a post on how to maintain your weight while traveling, while a personal finance coach might submit to the same site a post on how to successfully save for a big trip. But how do you ensure that your marketing activities translate into a sales funnel and direct people to opt for your coaching programs? If you get people to recognize you as an expert, you'll attract more online coaching clients and be able to charge more for your services. Fortunately for you, and unfortunately for them, most life coaches are totally and completely in the dark about how to use basic SEO. Here is a detailed article on how to prepare a plan for a website specific to life coaches like you.