Then, at the end, enroll them or ask them if they know anyone who can gain value from their training. Friends are always the easiest way to start. The first and most crucial step is to find that audience and learn about their interests. Then, you can focus on tactics to continually grow your audience.
The quickest way to get in front of coaching leads is to get out and talk. There are always organizations that are looking for speakers to fill the spaces. Getting a training client is similar to following an exercise routine. Multiple steps must work in conjunction with each other.
In this case, your diet, training times and overall daily routine should be geared to ensuring that you achieve your goal. A health coach might present on a travel blog a post on how to maintain your weight while traveling, while a personal finance coach might submit to the same site a post on how to successfully save for a big trip. And if no one of your contacts seems to need your services, you can always tell them what kind of coaching you do and what kind of clients you're looking for so they can put your name every time someone interesting crosses their path. So, it's time for you to participate as a life coach with a four-week series on how to deal with stress during the holidays and guide them through it.
Building an email list on a platform you can control is still a smart business move for many life coaches. You may not think of Twitter as the platform to promote your coaching services, but if your ideal clients are entrepreneurs, tech-savvy, or even journalists, it's a great place to be. But how do you ensure that your marketing activities translate into a sales funnel and direct people to opt for your coaching programs? Needless to mention, it is becoming increasingly difficult for coaches to handle the intense competition. While the people who promote your coaching business as affiliates are probably the same people you can guest post to, they will be more motivated to promote your services when they know they will receive compensation for sending you clients.
If you offer productivity coaching for entrepreneurs, you'll want to follow topics like “productivity” and “entrepreneurship.” It's very easy to ask your current client for a reference, but many coaches leave this tactic on the table because they aren't sure how to do it. One of the biggest common mistakes I've seen for coaches struggling to start up their coaching business is that they don't get niches of themselves. Find out what your strengths are and start with one or two tactics that work well for you and your training business.