Social media platforms such as Facebook, LinkedIn %26 Google are among the most powerful ways to get clients for your coaching business today. Start selling yourself to your family and friends and also to your friends on social media. Tell them what you do and how it can be relevant to them in an informal, non-aggressive way. They, in turn, can spread the news, since they have known him for a while.
Never underestimate the power of word of mouth. The quickest way to get in front of coaching leads is to get out and talk. There are always organizations that are looking for speakers to fill the spaces. If a potential client searches for a life coach on a search engine, their LinkedIn profile page should appear on the first page (if it's not the first link).
That's what attracting dream customers has done for me, and I know that the same thing is VERY possible for you too. For example, 8 of the experts mentioned offering free coaching as a way to get their first three clients. For example, some of my first clients came from organizing a positive psychology workshop for an adult learning group (something like a Meetup group) in Washington, DC that was regularly looking for new guest experts. Fortunately for you, and unfortunately for them, most life coaches are totally and completely in the dark about how to use basic SEO.
Share the value of having a Life Coach with those around you because there are people who would benefit from it and also pay you for it. Let's face it, after certification, the next thing a coach thinks about is how to get clients who are willing to pay for the unique service they have to offer. The key for me was to go for a one-on-one coffee with the people who were interested and ask them if they wanted to learn more about coaching. If you are reading this, you will most likely struggle to get coaching clients, a part so critical that it can make or break your coaching business.
For example, if you search for a “reddit +” career on Google, you'll find an entire forum FULL of your ideal customers. There's a technical element with SEO that you need for highly competitive industries, but coaching isn't like that. One of the biggest common mistakes I've seen for coaches struggling to start up their coaching business is that they don't get niches of themselves. This infographic shows how powerful coaching is in advising clients and why it is worth the investment.
For example, one of my first coaching clients came to see me after reading a blog post I wrote about marketing. If you get people to recognize you as an expert, you'll attract more online coaching clients and be able to charge more for your services.
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