This post will show you 12 proven ways to get coaching clients. I was a member of Toastmasters for about 3 years and guess how many members became customers in all that time. In the UK it costs around £10 a month. I probably have an average of 20 interviews per year.
Er, except almost 10,000 pounds of customer work. Quora receives more than 75 million monthly visits and, as you can imagine, people ask and answer questions on every topic imaginable. I have guest posts from 12 years ago or more that are still being found by people who wouldn't necessarily have found me otherwise. The first and most crucial step is to find that audience and learn about their interests.
Then, you can focus on tactics to continually grow your audience. The main and most common method is to reach out to friends, colleagues and family around you. Advertise within the circle of friends and professional networks about your career in life coaching in general, a friend will communicate or have references. Mostly, you need to go out and communicate with customers.
A quicker way to get clients for life coaching is to talk one-on-one or in person. How is it possible? You can choose to talk or establish local contacts. The reason? Your client will pay attention when you talk to him face-to-face. For any piece of content to attract life coaching clients, it needs to be relevant, valuable 26% visible to your niche.
To create compelling content ideas, I highly recommend the tool I mentioned earlier, SEMrush, specifically, Keyword Magic Tool. If you're currently trying to build a coaching business, you know how difficult it is to get quality coaching leads. If you're wondering how to create a sustainable client base for your life coaching business, know that you're not alone. You can even create your own pdf life coach marketing plan from the checklist above that takes you step by step through what you need to do to create a successful coaching business.
There's a technical element with SEO that you need for highly competitive industries, but coaching isn't like that. For that reason, if you charge less or less, they won't think you're the valuable coach they'll need and look for. Determining whether demand for your particular niche is trending up or down can be very important when evaluating how to get life coaching clients. Fortunately for you, and unfortunately for them, most life coaches are totally and completely in the dark about how to use basic SEO.
Harvard Business Review, Inc and Forbes are some of the top platforms for coaches to share their content. Direct outreach is analogous to cold calling, and honestly, many coaches are simply not made for it. The main reason why coaches and consultants don't use this marketing strategy is because they don't know what they should talk about in a webinar. The fact is that you DON'T need a complicated funnel, mini-courses, or a complex email marketing strategy to market your life coaching business.
So, let's discuss the essentials of the most effective marketing funnel strategy for life coaches, the call request funnel.