This post will show you 12 proven ways to get coaching clients. I was a member of Toastmasters for about 3 years and guess how many members became customers in all that time. In the UK it costs around £10 per month. I probably have an average of 20 interviews per year.
Er, except nearly 10,000 pounds of customer work. I have guest posts from 12 years ago or more that are still being found by people who wouldn't necessarily have found me otherwise. Life Coaching has become a $2 billion industry in recent years. Most of the time, life coaches offer guidance, direction, and coaching to a person or group with the goal of helping them improve their lives.
This includes finance, relationships, careers, health and more). Many life coaches work one-on-one with clients over the phone or in person (usually include weekly sessions), while others create courses that sell. Some make a combination of both. Sometimes coaches are paid by the hour and other times for a fixed program fee.
Similar to individual training but in a group setting. This is great when a life coach wants to use their time and stay active in a client's life. Group coaching can be very lucrative, however, it also has some disadvantages. The positive part of group training is that it is usually more affordable for a client and more scalable for a life coach.
They also work well in an online environment, which is what many coaches are looking for these days. Some coaches make money by offering a paid membership to a Facebook group or online platform. Typically, the cost is fairly low per month and members can be on weekly calls, ask questions and get support as needed. Paid memberships are a good option for life coaches when they have a constant follow-up of people who are willing to pay a monthly or annual subscription to receive information and knowledge about a specific life coaching topic.
Courses are usually sold to an email list or social media followers and is usually a good long strategy. Some life coaches dream of being public speakers. Therefore, their main way of earning money is to talk about commitments. Most often, this can go hand in hand with the sale of courses and books.
While it can be difficult to speak in public, it is also very rewarding. Many life coaches commit to speaking out after they have formed a strong audience on various platforms. Since life coaching is a more streamlined sales process (you don't have to convince tons of people into HR and hire through a large company), and cheaper for people to buy it, sometimes it's easier to acquire customers. Read the article on how to promote your life coaching business for all the marketing tips and tricks to take your business to the next level.
There's a technical element with SEO that you need for highly competitive industries, but coaching isn't like that. It's one thing to evaluate the numbers and confirm that a comfortable life is possible for you as a coach. You can also check out the Beginner's Guide to Becoming a Life Coach to learn about each step to becoming a life coach. As many life coaches do, to further promote your life coaching business, offer webinars and classes through friends and social media platforms.
The key for me was to go for coffee individually with the people who were interested and ask them if they wanted to learn more about training. If you have a strong desire to work with people, improve their lives, and you have a skill that you think many people would benefit from, life coaching could be for you. If it weren't for the persistence and pressure of one of them, you may never have made coaching as a service public, too. For example, one of my first coaching clients came to me after reading a blog post I wrote about marketing.
So if you're a life coach or if you're some kind of style coach where you're helping them edit their house, or if you're doing something that relates to their home life, their personal life, their relationships, their weight, their money, things like that, on a personal level, so nothing to do with their business, then you don't need a contract. For that reason, if you charge less or less, they won't think you're the valuable coach they'll need and look for. It could be 12 weeks, it could be six months, it could be a year, whatever you think is mandatory for what you offer for the type of training, the type of consulting, whatever you do, and stick to it. For many people who know the value of their work, they will want the valuable training and will only look for the best they can get.
The barrier to entry for being a life coach is currently very low and anyone can call themselves a coach without prior education or accreditation. . .