The best way to get your first coaching clients is through your existing network. At Coach, I, we call this customer prospecting. Most new coaches think they should start marketing on Facebook or Twitter. Our directory and referral program are powerful ways to get new customers.
All you have to do is put your coaching services into one of our beautiful training profiles. As a coach, people are hiring you. First, choose a specific issue that you can work on with potential customers. Here is a list of the 21 most profitable life coaching niches for you to choose from.
This specificity makes people more eager to try free training because they understand how it could help them. I would be curious about them and their lives, tell them my story and offer an initial 15-minute talk. The most common coaching specialties include business, career, executive, leadership and life coaching. For example, some of my first clients came from organizing a positive psychology workshop for an adult learning group (something like a Meetup group) in Washington, DC that was regularly looking for new guest experts.
He calls it the WISH Model, and he describes what prospects are looking for when they evaluate a coach in roughly the order they look for them. They are doing you a favor by giving feedback on who they think is buying the training and what is good and bad about your particular training. Once you've started your email list and received your first subscribers, it's time to create a promotion calendar for your coaching offer. That credit is good regardless of whether the purchase is for your own training service or for the services of another coach.
There will be many times when you talk to someone who is not a good fit for your training, but who may know someone else who does. The key for me was to go for a one-on-one coffee with the people who were interested and ask them if they wanted to learn more about coaching. The best thing about content marketing for a coaching company is that it allows you to build authority before talking to a potential client. Some coaches intend to do this weekly or monthly, just as in-person coaches meet regularly with their clients.
If you don't have a history, no followers, or any comments about your training, you're not ready for digital marketing. Meanwhile, a coach who caters to a specific part of the market will gain a lot of in-depth experience in a specific area and marketing message. For example, one of my first coaching clients came to see me after reading a blog post I wrote about marketing. A coach who serves the entire market will end up with superficial knowledge on a variety of topics and an insipid marketing message.
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