Now let's look at step two on how to attract more coaching clients, Create a Plan. Spend more time promoting yourself than serving your customers Create interesting content, spend time engaging with people online. Use blogs, participate in Facebook groups. Podcasting is an effective strategy for boosting authority in your niche or industry, providing another channel for potential customers to find you.
If you're new to the world of podcasting, you have a couple of options to get started. Get featured on other people's podcasts or start your own. While the latter will require a little more time and effort, having your own program serves as a useful pillar in any organic marketing strategy. An email from friends and family can be a useful strategy to try, especially when you're just starting out.
Basically, you're creating an email that tells people what you're doing and invites them, or others they might know, to a free or paid call. The quickest way to get in front of coaching leads is to get out and talk. It's also a good idea to research how paid marketing has worked for other coaches or companies in your industry to give you an idea of the success rate you can expect. The best thing about content marketing for a coaching company is that it allows you to build authority before talking to a potential client.
Find out what your strengths are and start with one or two tactics that work well for you and your training business. Fortunately for you, and unfortunately for them, most life coaches are totally and completely in the dark about how to use basic SEO. To grow your profile as a coach and build that flow of customer study, organic marketing can help drive brand awareness across your industry and peer network. There's a technical element with SEO that you need for highly competitive industries, but coaching isn't like that.
If it weren't for the persistence and pressure of one of them, you may have never made coaching as a service public as well. If you're wondering how to create a sustainable client base for your life coaching business, know that you're not alone. For example, one of my first coaching clients came to see me after reading a blog post I wrote about marketing. When done right, organic marketing increases your credibility as a coach and continues to attract leads, even when you stop working on a given strategy.
While the people who promote your coaching business as affiliates are probably the same people you can guest post to, they will be more motivated to promote your services when they know they will receive compensation for sending you clients. For example, 8 of the experts mentioned offering free coaching as a way to get their first three clients. A health coach might present on a travel blog a post on how to maintain your weight while traveling, while a personal finance coach might submit to the same site a post on how to successfully save for a big trip.